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There are numerous construction companies that are getting into the North American local and international directory markets. There are several free online directories that have offered low-quality listings ever since the internet came into existence. But after Google algorithms were introduced in the online world
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, it refined the internet search engine and the low-quality directories became less effective.
Good quality directory listings are vital to local companies to help them work on a comprehensive and well-planned marketing strategy. To choose from the construction contractors resource directories present online, let us take a look at what the companies offer to their prospective clients. Here are some tips to guide you when making the final decision.
1. Exposure from the directory listing
Always weight the cost of subscribing into the directory, unless the membership is free. Relate the cost of membership to the exposure your business will get through the directory. If you find yourself paying between $1 and $50 per month
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, then you should definitely not expect much exposure.
When there is a lack of exposure several reasons come to mind. Exclusivity is one of the components that your business will fall short of. Unlimited businesses will be available in your category which translates to all your competitors having a spot next to you. Many directories that offer a premium membership while promising top 3 or top 5 listings that are visible expect you to pay more for it.
Fragmented categories is also another reason. Hundreds of categories and subcategories make the advertisers earn more revenue. It becomes confusing for the customer who is looking for a specific category.
If a directory is localized such that it talks about the construction companies in that city, it will eventually become advantageous with its reputation, public preferences and SEO. Local accountability has become an important factor to consumers even if the business is online.
When deciding the website you are going to choose from
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, think about its quality and the business mode of the directory. A few things to consider are listed below.
-Does the directory look professional? There should be a presence of quality images. Check if there are any spelling or grammatical mistakes. Check If all the links work and whether they are easy to use and navigate through. Check also if the listings are updated or outdated.
-Question the sales department on how often the content in the directory is updated and ask them about their future upgrades.
Ask about the security in the category and the measures they have taken to improve it. Do they have a good timeline of providing a fix when needed?
-Check on the navigational flow of the directory. Is it tedious to navigate through the website? Is the site responsive when it comes to clicking on the links?
-Check if one requires a verification to advertise or anyone can advertise on the site.
Ask them where the monthly charges are going aside from the running costs of the business. Ask them how the marketing plan is like. How are they going to get to your target market? How are people going to know about their site? If there is no clear marketing plan for both online and offline sessions on the directory, consider the cost versus the value of being part of the directory.
More About the Author
Rick Greoneveld has been a part of the construction Industry for the last 17 years in Warman, Canada. He has been writing blogs related to construction Business since last 5 years. With an idea to simplify contacting builders
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, suppliers and other sources for construction, he has built his own venture which is an Online Construction Industry Directory.
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by NiravGokani · January 4, 2019
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