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xiaxue123
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Posted: 2020-06-23 09:36
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Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.
It's that time of year when the old college roommate sends 'round his or her annual holiday newsletter. Admit it
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, you're happy to hear from them, but it's usually too long and it's all "me, me, me."
The same is true about too many customer newsletters ? printed or electronic. In the audiobook, "Sound Advice on Publishing E-Newsletters
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," author Michael Katz says one of the biggest mistakes made by company newsletters is that the focus is mostly on the company doing the writing. It's all right to include announcements of recent awards, new employees, and new customer wins, he says, just don't lead with it.
Instead
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, lead with and focus on what is useful, interesting, and relevant to the audience ? information that helps customers do their jobs successfully or live their lives better. When it comes to writing a customer newsletter, Katz says, "Remember the 80-20 rule. 80% of your newsletter should be focused on helping the reader; 20% should be about you."
Michael Katz offers advice on how to create
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, write, and publish e-newsletters each week in the free audio-newsletter from What's Working in Biz, >
About The Author
Richard Cunningham is a principal of What's Working in Biz, , a publisher of business audiobooks and online audio programs on marketing
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, sales, and small business strategies.
Many people take a lot of time over their kitchen and bathroom designs, yet neglect to take the same care and time over bedroom designs. Given that most people spend well over a third of their lives in their bedrooms this is a little odd. Admittedly you spend much of that time asleep, but how you design your bedroom has an impact on how well you sleep. Plus of course a lot of people spend time in their bedroom relaxing as well, so bedrooms get more use than the kitchen or living room of modern homes. It is well worth investing a little time and money into getting the design of your bedrooms right.
Examples of Why Bedroom Designs Matter
If you want to sleep well the way your bedroom is designed is important. Most people need to feel relaxed and comfortable in order to be able to nod off. They need a comfortable bed and somewhere to put things like their jewellery or mobile phone so they are close at hand. Most people also need a night table for the TV remote
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, a glass of water and their bedtime reading.
These kinds of things get automatically thought of and included in bedroom designs, but a lot of people forget simple things like adequate lighting to read by. The classic mistake is not using the right window dressing. If you are a light sleeper who is woken as daybreaks you need curtains or blinds that are heavy enough to block out the light.
Get Help with Bedroom Designs
If you can you should get help with the design of your bedroom from a professional. That way your bedroom will be equipped with everything you need and will be a relaxing and comfortable room to be in.
A professional bedroom designer will make your bedroom look good as well as being comfortable. They will pay attention to detail, so that you will have adequate storage space for all of your clothes. Including specialist storage options for things like shoes and ties. Professional bedroom designs maximise space without making them seem stark and soulless.
Why is this so when the fundamentals of growing a business are pretty basic? I'd go as far as to say they're simple. Yet, isn't it so true the most simple and basic things in life are the things so often overlooked!
To this end, I'd like to share with you the 10 closely guarded secrets of business growth. Once learned you'd better take action with them as these nuggets of information provide you with the keys to unlock the door of exponential business growth.
When I say exponential I don't mean 3 or 4% per year
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, as after all this is barely better than inflation. By exponential I mean 10, 20, 50 or even 100% or more growth year on year. Now the actual growth you'll achieve will depend on a number of things, namely:
+ How well you take on board these ideas
+ How committed you are in taking action with these ideas
+ The industry you're in
+ The quality of your offering
+ And many more factors.
To go into each of these ideas in great detail is not the remit of this article, I'll save the details for future articles. For now
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, let's uncover the 10 closely guarded secrets, so you're able to benefit from a greater understanding of these ideas.
1. Understanding the 4 Key Questions of business growth ? which are, how do we: + Increase the number of customers? ? This is the area most companies spend their entire time.
+ Increase the average order value?
+ Increase the average order frequency?
+ Increase our retention of customers?
2. Perception of price and ?price positioning? ? the number of times I've seem people give away discount to customers, without the customer even asking. The main reason being the salesperson was not comfortable with the price in the first place and did not truly understand the value proposition of the product service. Therefore it's essential to set the price appropriately, ensuring your salespeople understand the true value proposition of your offering.
3. Systematising the Process and Personalising the Service ? There seems to be a myth nowadays that if you put a detailed system in place you lose the personal touch. In our experience this could not be further from the truth. By adopting an appropriately structured system we can increase our success by better answering each of the 4 Key Questions mentioned in Secret 1. By creating clearly defined systems in your business
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, you'll take the guesswork out of doing business, and.
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