>Cost Effective Promotional Products: Promotional Pen
Posted by theodmgroup on January 8th
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Whether starting a new business or promoting a new product, recognizing the value of good advertising and effective promotional products is key to getting fast results. The sooner you are able to get your name and value proposition out there, the sooner your target market can make the connection between brand and business. The key to effective promotion is choosing the right item to carry your name. One of the most tried and tested promotional products that has brought great success to thousands of businesses is the promotional pen. A branded pen is a great piece of promotional product to jumpstart any marketing effort. Not only does it have great potential in reaching your desired audience—it is also cost effective and practical, putting your brand in front of your target market constantly. Below are reasons why you should consider going the promotional pen route:
One of the most practical benefits of using promotional pens for branding and marketing is cost efficiency. This is especially true for brand new and relatively small businesses that don’t usually have that much of a capital. As a result, these businesses try to look for inexpensive, yet highly effective ways to get their brand and their business name in front of their target market. The cost of creating promotional pen is much less than most other types of promotional items and advertising tactics. Moreover, the payout is large in terms of the amount and level of exposure they bring to the business.
Promotional pens serve as walking advertisements
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, keeping your business in front of consumers constantly. Being practical commodities, pens are ubiquitous in homes, offices, and places of business, making them perfect for advertising related brands or products. With promotional pens, people are reminded of your business, product
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, or service every time they use the item, giving you absolute recall. You can even maximize the effect of this exposure by directing them to a website or a phone hot line, which you can print along with your logo and business name onto the pen surface.
Another major benefit of using promotional pens for advertising is that these items come in a wide variety of types and styles, depending on your business’ marketing requirements. Whether you need cheaper plastic pens for mass production, or more expensive and elegant pens to give out as corporate gives, you will certainly find the best kind of promotional pen for your purpose.
About the Author:
This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry. They are specialized in POS Display
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, packaging, and beverage promotions. They have a team of designers, merchandisers, and sales representatives for clients to use on a retainer program.
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