Whether deliberately or not, companies find that their websites attract visitors and customers from all over the world. The internet makes it easy to order products or services internationally and an online store in the UK will be competing with websites in the US and Canada of customers comparing price and quality making the international SEO more important than local SEO for online businesses, compared to bricks. and mortar companies. Multilingual SEO: how to translate an entire website The most popular websites all offer something unique that sets them apart. Companies that focus on one niche are statistically more successful than companies that try to do it all (even Amazon has started selling books) and establishing yourself as a leader in a niche is a smart goal for a new business.
Multilingual Image by Allison Carmichael Once you're established in one language, an obvious next step is to branch out and translate your website into a second or third language. Let’s take a look at the eight essential steps for successful
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SEO, starting with:1. When is it best to translate your website? Creating a successful multilingual website takes time and resources. To be successful you will need to: Choose the right CMS and the right website structure Perform relevant keyword research in the new language to target keywords that have high search volume and low organic competition. Create a translated version of your site that includes at least a few pages from your blog, if you have one, or any other content that people will spontaneously want to share.
Promote your site through a multilingual link building campaign. Some businesses jump right into multiple languages ​​and if you have the budget that's fine, however, when setting a budget make sure to include the last two items from the list above. Even if you have a website that appears at the top of search results in English, there is no guarantee that if you translate it into French or German (for example), the foreign versions will work as well. The best time to launch your multilingual site is therefore often once you already have a successful site in English and have a working model. You can also be smart to launch a new language at a time, as it gives you time to get the new site ranking well before you launch the next language.
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