| Index
» Projects
» ep
» Forum
» all the subtleties of a particular athlete's play a |
 |
yaya2017
Joined: 24 Jul 2019
Posts: 150
Posted: 2019-07-29 03:03
Back to top
Reply with quote
|
November 29, 2017: Giannis Antetokounmpo spends his off day at Nike WHQ for a crash course in signature footwear. The meetings serve as a starting point for the
Nike Air Presto Dam
Nike Air Zoom Freak 1, Antetokounmpo's debut signature shoe, and come sandwiched between nights he scored 32 points in Sacramento and 20 in
Adidas Gazelle Mujer
Portland.Toward the end of the sessions, sitting with a pile of Zoom Air units in front of him, Antetokounmpo smiles wide and says, "I didn't know anything
Nike Air Max 90 Mujer
about this process before today."The meetings were devised not simply for the creation of the Greek star's first signature shoe, but also for the making of
Adidas NMD Mujer
the Antetokounmpo brand; this set in motion a series of work streams, inclusive of apparel, footwear and logo design. Each audience with Antetokounmpo follows Nike's driving ethos — listen to the voice of the athlete — and combines for the full range
Adidas Gazelle Womens
of product in the 6
Adidas ZX Flux Dames
' 11" forward's initial Nike line.
"I thought we were going to talk with five people about what I like in a shoe," he
Nike Air Max 90 Mujer
noted then. "It was much deeper than that. I was surprised by how many people are involved — the size of the team and the level of input they want
Adidas ZX Flux Mujer
from me on the product and what I want to represent."Listening to the voice of the athlete has levels of nuance. Direct conversations, of course, are
Nike Air Vapormax Femme
integral to the process. So, too, is observation — Nike designers and engineers are interested in all the subtleties of a particular athlete's play and personality.
Nike Air Max 720 Femme
Their job is to solve for the unique problems that investigation reveals. The defining features of the Air Zoom Freak 1 combine both elements of "listening" to create a shoe that encapsulates Antetokounmpo’s physical, personal and cultural
Nike Air Presto Femme
being.
Brass tacks? The Nike Air Zoom Freak 1 is an exercise in solving for Antetokounmpo's rangy movement. "He's using space with great efficiency," says Ross Klein, Senior Creative Director, Basketball Footwear. "He uses length to take defender's off of their position. In a euro step,
Adidas Superstar Womens
for example, he can pull a defender one way and because his left step — the lethal step — is so long, he cuts a huge, almost two-step, advantage."Doing
Adidas Superstar Damen
that is the responsibility of Nike's Global Identity Group (GIG), which worked parallel to the footwear team to create a full range of logos, patterns and typography that evoke the athlete's story. For them, logo
Nike Air Max 90 Dames
design is an art. "
|
|
Post new topic
Reply to topic
|
|
|
|
Login
Registration
Slovak
